Did you know that 89% of consumers we convinced to purchase a product after watching a brand’s video? This stat highlights just how powerful video storytelling can be. But here’s the catch: not all commercial videos are created equal.
The way stories are told in videos varies significantly depending on the industry. Whether it’s healthcare, technology, real estate, or fashion, each sector requires a different approach to ensure the narrative resonates with its target audience.
Let’s break down how commercials across industries adapt to capture attention and drive consumer engagement.
1. Healthcare: Empathy and Education Take the Lead
In the healthcare industry, commercial video production often centers around emotional connection and trust. Healthcare providers use video storytelling to showcase their commitment to patient care, focusing on real-life stories that promote empathy and understanding. The goal isn’t just to inform but to build a relationship with the audience — whether it’s through patient testimonials, expert advice, or stories of recovery.
2. Technology: Innovation Meets Problem-Solving
In the technology sector, commercials are often designed to highlight innovation, efficiency, and problem-solving. Video production for a tech product, like a new software or gadget, often shows how the product can simplify life or boost productivity. The key here is showcasing the product’s features and benefits in a way that resonates with the practical needs of the target audience.
3. Real Estate: Trust and Investment
Real estate commercial video productions are all about building trust and presenting opportunities. When promoting properties, whether residential or commercial, video production needs to focus on the lifestyle that a property can provide. The narrative typically centers on location benefits, the quality of life, and the investment potential.
4. Fashion: Creativity and Aspirational Living
Fashion commercials are perhaps the most visually captivating of all. These commercials focus on creativity, style, and identity. The goal is to make the audience feel that by wearing a particular brand, they’ll be expressing themselves in a way that is both stylish and aspirational.
Fashion video storytelling often revolves around showcasing the brand’s unique style or ethos. Commercials in this industry use high-energy visuals, dramatic music, and influencers or models to tell a story that connects the product with a desirable lifestyle.
How Commercials Across Industries Connect With Their Audiences
What makes these commercials so effective across different industries? It’s the understanding that the way stories are told in video must speak directly to the audience’s needs, desires, and emotions.
For all of these industries, the success of a commercial lies in its ability to create an emotional response that encourages action, whether that’s making a purchase, booking an appointment, or contacting an agent.
Dangerworks Producing Unique Commercials Across Industries
The right commercial video production company in NYC can help bring these narratives to life. At Dangerworks, we offer video production for brands in New York, focusing on the unique aspects of each sector to craft a story that resonates with the intended audience.
As a full service video production company we can handle everything from conceptualization to post-production. So, contact us now and stand out from the competition and drive consumer action.
