Research suggests that consumers retain 95% of a message when it’s delivered through video, compared to just 10% through text. Yet, with the sheer volume of content vying for attention, standing out requires more than just good storytelling.
While most commercials stick to tried-and-true methods, the use of underutilized video techniques can create memorable campaigns that captivate and convert.
If your commercial videos aren’t leaving a lasting impression, the problem might not be your message — it could be how you’re presenting it. You can turn ordinary videos into extraordinary brand statements by using innovative filming and editing approaches.
Let’s look at seven underutilized video techniques that will set your commercial video production apart from the competition.
1. Hyper-Lapse: Adding Motion to the Narrative
Hyper-lapse involves capturing time-lapse footage with dynamic camera movements, creating an accelerated, cinematic feel. This technique is perfect for showcasing transformations, such as a product’s creation process or the bustling energy of a city.
For example, a commercial video production company can use hyper-lapse for a restaurant brand, showcasing the preparation of dishes and the flow of customers in a visually stunning 30-second ad.
2. Glitch Effects: A Modern, Edgy Vibe
Glitch effects add a deliberate distortion to visuals, creating a futuristic or tech-savvy aesthetic. It’s especially effective for brands targeting younger audiences or promoting technology-related products.
For example, a tech brand can use glitch effects in their video production for brands launching new headphones, emphasizing innovation and edge. This campaign will resonate with Gen Z audiences.
3. Split Screens: Telling Multiple Stories at Once
Split screens allow you to show two or more visuals simultaneously, perfect for comparisons or parallel storytelling. This technique ensures your audience stays engaged by offering more than one focal point.
4. Overlays and Double Exposure: Layering for Impact
Double exposure combines two images or videos to create a dream-like or symbolic effect, while overlays add text or graphics to amplify the message. These techniques are ideal for evoking emotions or emphasizing key themes.
5. Kinetic Typography: Words in Motion
Another underutilized video technique is Kinetic typography. It animates text in sync with the video’s narrative or soundtrack, turning words into visual elements. This is an excellent way to highlight critical messages or calls to action.
6. Slow Motion for Emphasis
Slow motion adds drama and allows viewers to focus on the details of a product or an emotional moment. It’s a timeless technique, but its impact depends on precise execution.
7. Animated Transitions for a Professional Touch
Well-crafted animated transitions can make your commercial flow seamlessly while keeping viewers engaged. This is particularly useful for explainer videos or product demos.
Dangerworks Uses Underutilized Video Techniques For Engaging Videos
Partnering with a full service production studio in NYC like Dangerworks, you can benefit from these tools effectively. Our experts align them with your brand’s goals and audience preferences.
From conceptualizing ideas to post-production, our skilled video production company in NYC handles every aspect of the process, ensuring your commercial video production not only stands out but also drives measurable results.
So, contact us today and discover how we can bring your vision to life with innovative video production techniques.