Trends in Commercial Video Production: What to Expect in the Next Five Years

Commercial video production is rapidly evolving, shaped by advancements in technology, shifts in storytelling techniques, and changing consumer preferences. Businesses that stay ahead of these trends will find more effective ways to engage their audiences.

Here’s a look at the key trends in commercial video production expected to shape the industry’s future in the next five years. We’ll also cover why Dangerworks’ video production company in NYC can help you stay ahead of the curve.

Immersive Experiences with AR and VR

Augmented reality (AR) and virtual reality (VR) are powerful tools for immersive storytelling. Brands are increasingly using AR and VR in their video strategies to create engaging, interactive experiences for viewers. In the next five years, expect this commercial video production trend to grow as these technologies become more accessible and consumer demand for immersive experiences rises. From virtual store tours to interactive product demos, AR and VR will redefine how brands communicate with their audiences.

Short-Form Content Becoming Priority

As attention spans continue to shrink, short-form content is becoming more popular. Platforms like TikTok and Instagram Reels have made bite-sized videos the preferred format for many consumers. In the coming years, brands will need to make concise, impactful content that conveys a message in under a minute, their main commercial strategy. Short-form video, combined with smart storytelling, will dominate commercial video production strategies.

Sustainability-Focused Storytelling

As environmental consciousness grows, businesses are increasingly highlighting their sustainability efforts in marketing campaigns. Over the next few years, expect more brands to use video to tell stories about their eco-friendly practices and social responsibility. Authentic storytelling that emphasizes sustainability will be a commercial video production trend that not only resonates with consumers but also aligns with the global push for a greener future.

Dangerworks takes pride in being a results-driven video production company in NYC with a team of seasoned professionals. We create videos that grab attention while resonating deeply with your audience and driving tangible results.

Our team stays ahead of the latest commercial video production trends and technologies, ensuring that your videos are always fresh, innovative, and effective.