NYC GOV
Run This Town Campaign
The Brief
NYC Gov Needs Workers
Two months. Five boroughs. Infinite moving parts.
When BCW approached us with the concept, the challenge was clear: unite multiple city agencies, showcase a vast diversity of talent, and capture the city’s geographic breadth—all within a strict two-month window.
From day one, we knew the logistics would be as complex as the city itself. Our solution wasn’t just about meeting a deadline; it was about leaning into the chaos. By developing a streamlined, agile production framework, we didn’t just stay on budget—we captured the authentic soul of the city. From every borough to every neighborhood, we highlighted the unique fabric of people that make New York, New York.
Fast Paced and Fun
Production Notes
A Month of Momentum Our thirty-day pre-production phase was a masterclass in logistics. We cast and approved over 20 performers—including three hero leads—and pre-visualized our hand-drawn VFX sequences before the cameras even rolled. We secured 12 iconic locations, including a shoot at the legendary Wonder Wheel, maintaining our course even as the New York weather turned unpredictable.
Precision in Motion The shoot kicked off in Coney Island, launching a breakneck schedule of 4–5 locations per day. By integrating “skeleton crew” days into our workflow, we captured the candid textures and fleeting moments often lost on larger-scale productions. Because our crew has worked together for years, the set operated with an intuitive rhythm. We didn’t just hit every mark; we enjoyed the process, proving that a seasoned team can turn a high-pressure schedule into a creative success.
Talent
20+ Cast Members
(including 3 Hero Leads)
Timeline
30 Days Pre-Production
2-Month Delivery
VFX
Custom, Hand-Drawn Post-Production elements
Scope
12 Locations across all 5 Boroughs
Speed
4–5 Locations
filmed per day
Strategy
Integrated a Second unit for authentic city textures
In The Edit
Efficiency by Design
We intentionally front-loaded our schedule, investing heavily in pre-production because we know that a project’s success is won or lost in the planning stage. That investment paid off. Because our roadmap was so clearly defined, our post-production team was able to move at an accelerated pace, delivering a first cut in under a week.
Managing a complex, multi-lane workflow—including hand-drawn VFX, color grading, and sound design—we successfully delivered all 30 assets ahead of schedule. This gave BCW the essential breathing room needed to meet their critical media placement and printing windows without a last-minute scramble.
Check Out The Final Below
Run The Town // 30 Sec TVC and Custom Social Assets
Ready to move at the speed of New York?
We thrive where complex logistics and high-level creativity meet. From the first day of prep to the final VFX polish, our veteran crew turns tight deadlines into seamless deliveries.