Marketing to Gen Z requires a different approach than traditional commercial video formats. Gone are the days of long-form TV commercials or YouTube ads that require a viewer’s full attention. Today, Gen Z is all about instant gratification, authenticity, and content that speaks to them personally.
Did you know that according to research, over 60% of TikTok users are Gen Z, and the app has reached 1 billion active users globally?
For brands targeting younger, mobile-first audiences, TikTok has become the platform to watch. Commercial video production has shifted drastically with the rise of TikTok videos and platforms like Instagram Reels. Here’s how brands can adapt to reach this fast-paced, digital-savvy generation.
How Brands Can Adapt to TikTok
1. Short and Snappy Content
To engage the TikTok generation, brands need to keep their videos under 30 seconds. The shorter, the better. TikTok videos succeed because they’re fast-paced, delivering the message quickly and efficiently. Brands should aim for creativity that captures attention immediately, using bright visuals, catchy music, and attention-grabbing hooks within the first few seconds.
2. Authenticity Over Perfection
Gen Z values authenticity over polished perfection. They are drawn to raw, real content that feels more personal than traditional commercials. Using everyday influencers, behind-the-scenes footage, or relatable humor can resonate with younger viewers.
3. Interactive and Shareable Content
TikTok thrives on trends, challenges, and user interaction. Brands can tap into these viral trends, allowing their audience to participate by creating challenges or using branded hashtags. This encourages Gen Z to not only watch but also engage and share, turning passive viewers into active participants.
4. Music is Key
Sound is a critical part of TikTok’s appeal. Whether it’s trending music or sound bites, TikTok videos rely heavily on audio to boost engagement. Brands should strategically choose music or collaborate with creators to align their content with the sounds Gen Z loves. A catchy song can amplify a brand’s message, making it more memorable.
5. User-Generated Content (UGC)
UGC is another powerful tool for TikTok video production. When brands encourage their audience to create content around a product or service, it builds credibility and trust. Consider the success of brands like Starbucks with their seasonal drinks or Coca-Cola’s personalized bottles — TikTok is the perfect platform for UGC to thrive.
Why Professional TikTok Videos Matter for Brands
Successful video production for brands today is not just about delivering a message — it’s about creating an experience that resonates, entertains, and invites interaction.
For brands looking to adapt their commercial video production to TikTok and other Gen Z platforms, partnering with a full-service production company in NYC like Dangerworks can help. We bring the experience needed to create content that works for TikTok’s fast-paced, creative environment.
Our New York video company can tailor strategies to engage this younger audience, crafting TikTok videos that grab attention and drive action. So, contact us now for captivating TikTok videos and social media reels.