Corporate videos are a powerful tool for communicating a company’s message and connecting with its audience. However, with the increasing diversity of the workforce and consumer base, it’s essential to create videos that resonate across different age groups.
Here, we’ll discuss strategies for producing corporate videos for all generations, from Baby Boomers to Gen Z. We’ll also cover how Dangerworks’ corporate video production services can help you craft videos that resonate across age groups.
Understand Each Generation’s Preferences
To effectively create corporate videos for all generations, it’s important to understand the characteristics of each generation. Baby Boomers (born 1946-1964) often value clarity, straightforward messaging, and traditional storytelling, while Generation X (born 1965-1980) appreciates practicality and informational content. Millennials (born 1981-1996) prefer visually engaging and relatable storytelling, and Gen Z (born 1997-2012) gravitates towards fast-paced, authentic, and mobile-friendly content. By identifying these preferences, you can customize your content to appeal to everyone.
Use Inclusive Storytelling
Storytelling is a powerful tool in corporate video production in NYC, but for it to resonate across generations, the narrative must be inclusive. Avoid targeting a specific age group too heavily in your messaging. Instead, focus on universal themes that cut across generational lines, such as innovation, growth, and community. Feature diverse characters and settings that can connect with viewers of all ages. By doing this, your video will have a broader appeal, encouraging a sense of connection and relevance for every viewer.
Incorporate Multiple Formats and Platforms
Not only do you have to create corporate videos for all generations, but you also have to deliver your video across multiple platforms. That’s because each generation consumes content differently. For example, Baby Boomers and Generation X tend to watch content on larger screens like TVs or desktops, while Millennials and Gen Z prefer mobile devices.
Customizing your content to various platforms ensures that your video reaches audiences where they are most comfortable. Consider using both long-form and short-form videos to cater to different attention spans. While older generations might appreciate more detailed content, younger viewers often prefer concise, visually dynamic clips.
Want to create effective and resonating corporate videos for all generations? Look no further than Dangerworks. Our team of experienced video professionals offers corporate video production in NYC that captures your brand’s essence and delivers your message in a visually stunning way. With years of experience producing top-quality videos for leading brands, we’re committed to helping you achieve your marketing goals.
Contact our full service video production company now to learn more.